European Public Communication Awards 2017
Special prize is attributed to WhyEurope
A new approach to EU communication
Can populism be positive?
WhyEurope believes: yes !
Communicating the EU should be more populist
Using a similar communication style for a good cause to spread optimism, tolerance & positivity
Positive Populism
Communication on Facebook, Twitter & Instagram
Reach: between 700,000 and 2.4 million people/month
20,000+ likes on Facebook
6,000+ followers on Twitter
#europcom
www.cor.europa.eu/Europcom
