Woman power has proved itself to be a forceful theme for igniting social media debate and conversation across the globe. But can communication strategies targeted at women also be employed for politics? Findings from the last presidential elections in Austria, for example, show that it was thanks to 62% of female electorate that the far-right candidate was not elected.

Joanna Maycock is Secretary General at European Women's Lobby. EWL represents the diversity of the women’s movement across Europe bringing an independent feminist voice and real women’s voices into the EU political arena.

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